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Search Engine Optimization | Web Design

Google PageRank

What is Google PageRank?

Concept of PageRank
The Internet is a huge resource that contains endless information. When you go online to conduct a search, results are listed in pages. In Google, a numeric value is assigned to every page. This value displays the significance of that page for popularity on the web.

When other websites link to your website, every link counts as a vote. The casting of a vote is actually a determining factor because it tells you (and the search engines) the importance of that page, corresponding to the relevant keyword that is being searched for. Search engines use calculations to count votes and determine the significance of a web page.

Page Ranking – Broad Spectrum
Relevant search engine results, information rich content, and inbound links are counted the most while calculating page ranking. The view bar of page ranks has a different value starting from 0 to 10. The following equation is used in the calculation process:

PR (A) = (1-d) +d (PR (t1)/C (t1) +…+PR (tn)/C (tn)

In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.

A logarithmic scale sets the calculated values of pages. But one thing is quite clear from this fact – page rank is increased if another site links to the source website.

PageRank – Vital Element
To get high page ranks, you must obtain maximum back links since these links accentuate the vitality factor of that website. You should also include engaging content on your website to encourage other website owners to give you their links to the site. Make sure these links are from relevant and similar websites

Summary
Page ranking is the process of giving rank to a particular web page in order to find out the significance of that page. Search engines make use of a calculation for determining the value of a page.

So start utilizing the most advanced Internet Marketing methods, contact us today and get a free quote.

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