Search Engine Marketing ( SEM ) Los
Angeles
Search Engine Marketing is a form of
Online and Internet Marketing which
include Search Engine Optimization, Pay
Per Click, paid advertising and etc. In
simple words, Search Engine Marketing
and SEM is buying paid search listings.
In the current market, the largest
Search Engine Marketing vendors include:
Google AdWords, Yahoo! Search Marketing
and Microsoft adCenter. No big surprise
there. These three vendors are the
largest search engines on the internet.
So what is the difference between SEO
( Search Engine Optimization ) and SEM
( Search Engine Marketing )?
Search Engine Marketing is when you
are simply paying the search engine to
place you on their search engine. This
is referred to as Pay Per Click. Search
Engines place your website o their
"Results Page" and when visitors,
searching for your specified keywords,
click on your website you get charged.
On the other hand, Search Engine
Optimization is much more complex and
harder to achieve. This is usually
referred to as "Natural or Organic SEO
or Search Engine Optimization". What
this means is that a Search Engine
Optimization expert tweaks your website
in a way that would come up on search
engines naturally and when visitors
visit your website, you would not get
charged.
To get a better understanding of
this, take a look at the picture below:
Search Engine Marketing ( SEM ) is
the easy way out for web designers.
Search Engine Optimization takes
knowledge, patience, expertise, & work.
On the other hand, Search Engine
Marketing needs nothing but a lot of
money.
Our purpose is not to put Search
Engine Marketing down. SEM actually work
very well for large corporations that
have a huge marketing budget and need to
see results very fast.
Search Engines have an algorithm to
analyze websites. They also have
something called a robot ( Spider )
which visits websites and analyzes them.
Search Engine Optimization experts' job
is to make sure the website is "Search
Engine Friendly. This means that the
Robot, Crawler, or the Spider of the
Search Engines can go through the
website with no hassles. This includes
minimizing flash objects, removing
frames, and etc.
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