Search Engine Optimization – The Basics

As the Web continues to evolve from an imprecise tool for reaching multiple targets (some of whom may fit your audience) to a highly-targeted marketing medium where you reach ONLY your audience, it can be difficult to know how to keep pace with the changes and technologies involved in maximizing your Web presence. But, it's integral to your brand's success as Internet Web searches are generally the first place people look for information on your company.

The best way to leverage your company name online is through search engine optimization. Search Engine Optimization (SEO) is the use of specific keywords related to your company and your company's industry, embedded in your Web site, to help move you to the top of Internet searches.

Take this quick test to see where you stack up on your company's SEO capabilities.

• Type your company's name into a Web search engine (Google, Yahoo etc) and see where you come up on the list.
• Enter a few keywords people might enter into a search engine to find a company like yours. For example “carpet cleaning” or “dog grooming” and see if you come up in the results. Also, note where your competitors come up in the results.

If you were not first on both of these lists, you are not fully using all the tools at your disposal for search engine optimization; and, if your competition knows the tricks of the trade better than you, they'll get called first. More importantly, it's not just your Web site you need to think about, it's your entire Web presence. Your company's marketing materials, online newsletters, blogs, videos can all be search engine optimized to help DRIVE traffic to your Web site instead of waiting for it to come to you by accident.

It can be terribly frustrating to think about what you need to do to be the top result in Internet searches when you may not understand the technologies involved in the process or realize where you may be falling short with your competition to change things. If this is the case, you'll want to look into working with IT Chair on your search engine optimization. This is not an area of your business you'll want to leave to chance.

IT Chair specializes in search engine optimization and we will:

• Bring to the table an understanding of SEO technologies and how we work
• Know how to leverage your company's unique selling points against your competition to make you stand out.
• Teach you the best ways to present your company online to give you the best tools to include search engine optimization in your future online marketing efforts.

If you know what you're doing, search engine optimization can be one of the best tools in your marketing workshop. People will find you quickly and visiting your site more often. An increased traffic to your site means increased awareness and increased sales.

FREE FAST QUOTE!