SEO consultant
SEO Consultant: SEO Content
Creating SEO and visitor-friendly
content
An SEO consultant may say
that “content is king” when it comes to
creating your website. But are they
referring to content targeted toward the
search engines or content meant for site
visitors? A competent SEO consultant
will advise you to create content that
appeals both to visitors and search
engines.
Content for visitors
Many SEO consultants make the mistake of
designing sites with only the search
engines in mind. This type of content
may eventually attract a lot of one-time
visitors, but not the loyal, returning
visitor that you are looking for.
A website with poor content may not
sell any goods, and it will not generate
the favorable word-of-mouth that can
really increase traffic in targeted
visitors. A good SEO consultant knows
that the customer always comes first.
Content for search engines
However, your SEO consultant should also
know that even the best content matters
very little if no one visits your
website and sees what it has to offer.
Attractive graphics, nicely-produced
videos, fancy and well-formatted text,
and brilliant page navigation are all
pretty much ignored by the automated web
crawlers that collect information for
major search engines.
Search
engines are interested almost entirely
in visible text found on each web page
to include the words found in the title
bar of the browser. Web crawlers will
also read the tags, if any, applied to
images or other multi-media placed on a
web page. An SEO consultant will know
all the areas that web crawlers look for
text including:
- Meta tags. The most important is the
title meta tag. SEO consultants disagree
on the importance of the keyword and
description meta tags.
-
Body text. The most important keywords
will be located in the main body text.
-
Image and multi-media tags. Web
pages allow descriptive tags for
images and most other multi-media
placed on a web page.
-
Domain name and page filename.
Creating pages that
appeal to both users and search engines
An SEO consultant will know how to
create just the right mix that satisfies
both the web visitor and the search
engine’s web crawler. For example, the
novice might be tempted to fill a page
with high quality images, flash
graphics, videos and other media. Too
much content will slow down page loading
time and may actually drive visitors
away. Search engines also are not
impressed by pages with too much in one
place.
A carefully-crafted page
will have just enough text to convey the
message without complicating things for
web crawler bots. A professional
certified SEO consultant has studied
exactly what search engines like, but is
also aware of what appeals to human
visitors. A great page will have a short
to medium length message with high
quality but limited graphics and other
media. The body text will be rich in
keywords meant to attract targeted
visitors. The professional and certified
staff at IT Chair can walk you through
all the steps required to create winning
content for your web site.
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